Internet Marketing is a predominant business element today as enormously increasing online audience prefers to browse internet for various products as well as services. Marketing on the web has become a highly successful method of attracting web visitors. Now even entrepreneurs and marketers understand that top rankings on search engines can only drive them more quality customers. Search Engine Optimization has been a proven cost-effective way to drive targeted traffic for many websites.
We at Quik Commerce Inc use a professional strategy for SEO to attain top ranking to your website on search engines. We also concentrate on targeted keywords that describe the content on website. This helps to increase web visitor counts and rank high on the search engine results.
Our proven methodology and quality tools help your website accomplish the perfect blend of many a variable needed to get top ranking on major search engines.
Keywords and phrases are the words or combination of words that the people use to search for your products online. Keyword research services aims at extracting those keywords and phrases that make business sense to the website, that are relevant to the business domain of the web sites. Usage of such keywords and phrases that are high in demand can benefit your websites by providing top rankings on search engine results.
In implementing search engine optimization program for a web site, keyword research and analysis is of paramount importance. Keywords play a vital role in developing the content for a web site. A thorough research of all the keywords that the people use helps us to pick up possible longer keyword phrases that are generally ranked better. Thus, these broader terms along with keywords help your website to achieve top ranking. Our content developers make sure that all the targeted keywords are properly used in the content and are sensible. Carefully analyzing the targeted keywords, the content developers maintain these words’ density to withstand the competition from other websites.
We at Quik Commerce Inc aim to maintain competitive keyword density for our clients’ website through effective keyword marketing. All said and done, keywords are primary factors in search engine optimization.
In generic terms Meta Tags provides the information a user wants in search Engines. Proper usage of Meta Tags enhances the chance of getting indexed on the search engines.
Some industry best practices that are needed to be followed at the time of Meta Tags Optimization are given as below:
We at Quik Commerce Inc have years of experience in Meta Tag Optimization services and our analysis is highly result oriented. Though there are several Meta Tag generator tools available online it is always recommended to take a manual approach with good research and analysis of the business of the domain.
Meta Tag Optimization services would consist of the following:
Title Meta Tag:
Description Meta Tag:
Keywords Meta Tag:
Robots Meta Tag:
Refresh Meta Tag:
Google incorporates a particular algorithm to assign a higher page rank to the web site that has higher link popularity. About link popularity Google official document says: website page rank is ascertained according to the pointed quantity of links to your website. Google ascertains page ranks looking for both, the number of websites that point to your website and relevancy factors between the two websites.
Considering everything on a comparative scale, we can say that besides the number of websites that point to your website, also the quality and relevancy of other websites shows the impact. You can get better ranking provided with more relevant theme on the pointing website. This whole process of "partnering" with other sites to point to yours is called "Link Exchange program " or "Reciprocal Link campaign". And the concept is referred to as Link Popularity.
In addition to Link popularity, using various techniques such as Improve Link Popularity, Outsource Link Building, Directory Submission etc., you can have successful link building campaign. In Search Engine Optimization process, one must clearly decide how many quality links to have. Search engines use the number and quality of links pointing back to your site as an indication of the sites’ value.
The process of extracting prospective link partners can be carried out by utilizing the keywords already picked for consideration, which would render several players in the same domain with established good page rank. This could also be carried out in automated mode using several tools available online.
Types of Link Campaigns:
All search engines show varying impact on link popularity to assign a page rank for a particular web site. There are two kinds of links to your web site, which perform better to enhance your link popularity: External links from website that are optimized around a keyword/phrase same as your website and related theme from major directories and industry specific portals.
One can go for either of the link building campaigns:
Reciprocal Link Exchange Campaign: The Webmaster for the website under consideration can search for prospective link partner using the keywords already extracted. For obvious reasons, the website thus obtained are having the same theme as that of yours. Then he/she can go ahead by sending mailers to all the prospective link partners to exchange links mutually.
Point of concern here is the quality of link pointing your website makes all the difference.
Inbound Linking (One-way lining) Campaign: Search for directories and web domains either in the same category or related to your web site wherein you can submit your domain’s (web site) details. Care must be taken in case of directory submission, as the web site details should be submitted in appropriate category only.
Considered as the first step towards Search Engine Optimization for a given project, our experts help you in ascertaining present status of the web site and the reason for the current performance of the website.
Some of the criteria that we consider important for the web site performance analysis are as follows:
This is one of the primary elements to look for in the web site analysis. Important thing to be considered here is that a website’s robot file should be valid and have placed in the root folder. Major search engines like Google’s spider look for robot file in a website to know which part of the website needs to be indexed. This is based on the attributes one assigns to the robot.txt file at the time of developing the website.
Navigation Structure/Directory Structure:
It is the way the pages of the website are linked internally. It is always recommended to keep the directory structure as simple as possible. Not only simple navigation helps for user friendliness structure, but also helps in easy and prompt indexing of the various web pages present on the website. Simple HTML based linking structure is preferred for search engine friendliness.
Number of Pages Web Site should have:
There is no rule as to how many pages can be accommodated in a web site, but the most important point to emphasize here is that the content and overall look and feel of the web page should be user and search engine friendly. Content should be presented keeping user in view and not the search engines.
Search Engine Incompatibility features:
Usage of Java Script or any other script is discouraged especially if any link is embedded in the same. Search engines might be unable to index such embedded links. Above all, pages rich in script have limitations of all the content getting indexed.
Website Content:
Writing web site content is the most important aspect in Organic or Natural Search Engine Optimization. The Content writer should hit the balance of covering all the targeted keywords for the considered page and still design the content that is readable from the users’ point of view. The pages should be content rich, not overdone with keywords just to bring search engine rankings.
Dynamic Website:
Dynamic Website or database driven web pages are those that are produced over a user request. The URLs of such page’s end with session IDs and other query strings following a question mark. Search engines do not index web pages having URLs with question marks or other symbols. Usually, websites dealing with ecommerce use dynamic web pages.
Frameset:
Web sites with frames are discouraged, from search engine optimization point of view. Search engines do not index framed web pages. From designing and information presentation viewpoint if one has to use frameset and still wants proper web page indexing the option is to use no frame tag in the body of the web page.
Broken Links and Redirects:
Care must be taken to ensure that the web site do not have any 404 error or broken links, and if the search engines find a broken link on a particular website chances are that it would never return back for indexing it again.
Site Map:
It is always recommended to have a site map wherein links for all the web pages can be viewed at one place. From the search engine optimization point of view a site map and link to the site map should be presented in all the web pages for domain. This helps in prompt and easy indexing of the website.
As an established provider of Search Engine Optimization services, we use best practices that can extend the visibility and market reach of our clients, without ever compromising on ethical and legal standards. We cherish the relationship we have with our customers and share a deep sense of ownership and commitment to every project we undertake. It is with great pleasure and immense pride that we acknowledge the fact that our success depends, wholly and completely, on the success and prosperity of our clients.
We understand the value of our customers and as a token of our appreciation and regard; we offer additional services to ensure that they derive maximum value for their money. Web analytics is an effort in this direction. We take care of all aspects of the website management including the handling of statistical and data management issues relating to the website, such as monitoring website traffic data, page indexing, page ranking, site statistics, etc.
Keyword Positioning: The keywords/phrases linked to the client’s website are periodically analyzed for effectiveness in generating traffic with all major search engines, and based on the performance report, we make recommendations for improvement.
Page Indexing: Pages Indexed for web site after the initial search engine optimization program is a direct method to ascertain how search engine friendly the web pages in a web site are. One can go directly to a particular search engine to get the report for the same.
Page Rank: The link structure of the web site determines its page rank value. Major search engines assign page value to website pages depending upon the number and quality of the links to the site. Page ranking is important because a high page ranking can generate more traffic volume and quality leads for your site. We periodically analyze page rank for customer websites and provide recommendations for improving website ranking.
Back Links:
1. With more back links you have coming into your site, your page ranking improves in search engines.
2. With more visibility across top search engines, your website could generate more traffic.
General Server and Site Statistics: We provide a variety of software for monitoring site statistics and data. These tools take care of all basic maintenance and monitoring functions such as tracking visitors or traffic, pages visited, referrer sites, keyword phrases and browser/computer types.
